Product Hunting Tips & Trick for Newbies.
Here, I’ll tell you what is product hunting and how will you hunt your viable product.
1. Product Hunting.
• Product hunting is an art of getting a viable product’s and we do this for our clients. Everyone is searching for the golden egg, an ideal product, a life-changing product.
• The product is neither going to appear magically in front of you nor anyone’s ever going to put it on a plate for you. You will have to swim through the ocean of 500+ million products on Amazon and make an informed decision after diving in.
• Product hunting is by far the most crucial stage and if you don’t spend considerable time here you will fail.
• There are 2 kinds of sellers, the ones who make decisions based on their narrow observations and the ones who follow strict criteria. What do we propose? There are tools that can give you an exact result to predict the success of a product.
2. New vs Experienced Sellers.
• New sellers are either too frisky or are too risk-averse whenever they are required to take a progressive decision.
• Based on your circumstances, a balance is required on the sea-saw of risk. However, we are jotting down some pointers for you that will act as a guiding path, just to keep you on the safe side.
• This guide is for those who are either starting or have started but are struggling at the moment. Some are either thinking to quit altogether or want to restart selling in a different manner.
• Some experienced sellers usually search for a product with exact precision and treat every decision mathematically after using market intelligence tools which is not a correct approach as well.
• You need data analysis in your right hand, unbiased judgment on the left and then join your hands together to make the best decision.
3. High Demand & Low Competition.
• It’s absolutely mandatory for you to find a product that has a high or even medium demand.
• Demand will determine how much time your product will take to sell off once it is up for sale on your Amazon storefront.
• Consider demand as the flow of a river and that every product niche has a distinctive flow.
• We will also be looking at our competition and the number of competitors in total to analyze if this will be the right market for us to dive into. The number of competitors can reasonably be compared with the depth of the river.
• The more the competitors, the more the depth of the river and more chances for your product to drown. So your product would have to swim more in order to come to the surface level for visibility.
• Ideally you would want to hunt for a product that has a high sales velocity by default and less number of sellers for you to shine among from easily. Whatever product you finalize, you will have to develop a corresponding strategy to bring it up to the 1st page.
• The most famous tool recommended by all gurus out there is Helium10 (H10) & Jungle Scout (JS) Chrome Extension. For those who are going to use it for the first time or are in their initial stages, JS Extension provides row-wise data for Amazon sellers along with an opportunity score.
• Usually it is recommended for beginners to start with products having Opportunity Scores 6, 7, 8, 9 as they represent products in high or medium demand with medium or low competition. You will also have to analyze the total revenue, price, reviews, sales per day, etc.
4. Keyword Search Volume.
• This should stand second on your checklist in terms of its importance and relevance.
• You should always treat keyword search volume exactly the same way like a Sales & Marketing Professional looks at footfall in a mall or a market place.
• The more the people enter the mall or in our case are searching for the keyword (broad or specific) the more likely the product is going to sell and thus, judged as high in demand.
• There are several tools that are out there which share different types of data while showing keywords.
• You should work with a tool that is accurate, make unnecessarily complicated projections and does not exaggerate results. Product Hunting, Backend Keywords, PPC Campaigns & Bidding, Product Title, Product Features, etc.
5. Seasonality.
• The product that we select should not be a hot selling item for just one season or is in demand once a year.
• The product demand trend can easily be checked using Google Trends by punching in the product keywords.
• Products with low seasonality will first of all be unpredictable their sales and secondly will only deliver for a specific duration.
• It is no go area for the new sellers especially because it will only be a battleground for factories or whole sellers in these categories.
Courtesy by
Sajjad Durrani
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